Exergen’s "Hot Head" Ad Wins Super Bowl Ad Contest
Exergen's “Hot Head” radio advertisement was one of five ads that received top accolades by listeners from WestwoodOne's contest, outscoring ads from such well-known brands as Geico, Ford, Honda, Macy's, and State Farm Insurance.
Exergen's ad described a mother speaking to a friend about how she was able to know that her infant's fever broke overnight thanks to the new Exergen Smart Glow TemporalScanner™, while poking fun at “hot head” fans watching the Big Game. The TemporalScanner thermometer is backed by more than 50 peer-reviewed published clinical studies, and used in thousands of healthcare facilities and millions of homes.
Full Press Release can be located here.