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Exergen and Disney
partner with Simon's Malls for Holiday Kidgits Tour
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Boston, MA - Feb 12, 2008 - Exergen has partnered with Disney and Simons Malls for a holiday mall tour publicizing Exergen's Temporal Artery Thermometer during their Kidgits Club program. Held from November to December 2007 in 82 Simon's Malls locations throughout the country, the Simon Kidgits Club, a shopper membership program designed to connect consumers to brands in a "lifestyle" destination, drew a mom and child specific audience of more than 34,000 to the live mall events. Highlighted by Disney tailored fun and product demonstrations, Exergen's participation was a success. Click here for pictures of the Exergen TemporalScanner at a mall near you. |
| Contact: Cary Daniels Marketing Communications Manager 617-923-9900, ext.6261 cdaniels@exergen.com |
| Click here to see pictures of the Exergen Temporal Artery Thermometer at a mall near you. |